OUR MISSION

THE fur MAGAZINE was founded on a simple but urgent truth - animals are not ours to wear.

We believe fashion can be bold, beautiful, and luxurious - without blood on its hands. Yet every year, over 25 million minks are killed for their fur. They are confined in metal cages, stripped of their instincts, and electrocuted - so someone can feel elegant for a season.

This is not fashion - this is cruelty disguised as tradition, and we’re here to end it.

A NEW KIND OF FUR

At THE fur MAGAZINE, we use fashion as a weapon for change. Every coat we make is a protest. Every purchase funds real animal rescue - from grizzly sanctuaries in Alaska to fox rehabilitation centers in Michigan. We don’t profit from animals - we protect them.

We don’t donate to check a box - we donate to create lasting impact. Each fur that represents a wild species gives back to that species. Grizzly coats support grizzly rescues. Fox furs fund fox sanctuaries, every design is tied to a cause - directly and intentionally.

We don’t guess where help is needed, we partner with foundations doing the real work. The animals we honor are the animals we stand for.

This is how fashion makes impact,
This is how clothing becomes action,
This is how we give back - coat by coat.

Want to read more and see where your fur gives back? Visit our Impact Page.

WHY THIS IS OUR FIGHT

The fur trade isn’t just cruel - it’s erasing species.

The European mink, is now critically endangered with fewer than 3,000 individuals left.
The demand for exotic furs fuels illegal trade in snow leopards, tigers, Canadian lynx, otters, and more.

Conversations and protesting alone won’t make a real impact.

The cruelty won’t end until the consumption ends, stopping the use of real fur is the only way to defund the fur trade industry.

WE ARE NOT JUST A BRAND - WE ARE A MISSION

We dream of a world where, "Animals are treated as beings, not belongings. Wearing real fur is as unthinkable as wearing ivory."

The fur industry has had centuries.
Now it’s our turn.

Welcome to THE fur MAGAZINE.

Where every coat is a statement.  

Where fur means freedom.