THE fur MAGAZINE was founded on a simple but urgent truth - animals are not ours to wear.
We believe fashion can be bold, beautiful, and luxurious - without blood on its hands. Yet every year, over 25 million minks are killed for their fur. They are confined in metal cages, stripped of their instincts, and electrocuted - so someone can feel elegant for a season.
This is not fashion - this is cruelty disguised as tradition, and we’re here to end it.
THE fur MAGAZINE was founded on a simple but urgent truth - animals are not ours to wear.
We believe fashion can be bold, beautiful, and luxurious - without blood on its hands.Yet every year, over 25 million minks are killed for their fur. They are confined in metal cages, stripped of their instincts, and electrocuted - so someone can feel elegant for a season.
At THE fur MAGAZINE, our mission is to elevate faux fur beyond imitation and transform it into a luxury product of it's own. Through months of innovation and precision, we have developed a proprietary hair strand technology that allows us to produce exceptionally thin and refined faux hairs - something no other traditional faux fur offers.
Unlike typical faux furs - which often look flat, overly shiny and are frequently made from cheap, uncertified, and environmentally harmful materials - our fabrics stand apart. Every material we use is OEKO-TEX® Standard 100 certified, ensuring they are completely non-toxic and safe for both people and the planet. They are expertly engineered to replicate the subtle movement and natural elegance of real fur. This is not fast fashion. This is craftsmanship.
At THE fur MAGAZINE, our mission is to elevate faux fur beyond imitation and transform it into a luxury product of it's own. Through months of innovation and precision, we have developed a proprietary hair strand technology that allows us to produce exceptionally thin and refined faux hairs - something no other traditional faux fur offers.
SEEN ON ALVA SPERLE.
WEARING SIZE S IN OUR 'BLACK VINTAGE' FAUX FUR COAT.
SEEN ON MOLLY HELGESSON
WEARING SIZE M IN THE 'STATEMENT' FAUX FUR COAT.
SEEN ON CÉLINE CARLSSON
WEARING SIZE S IN THE 'GRIZZLY' FAUX FUR COAT.
SEEN ON JOSEFIN SVANBERG
WEARING SIZE M IN THE ’BROWN SKUNK’ FAUX FUR COAT.
SEEN ON AMANDA NIELSEN
WEARING SIZE S IN THE SHORT ’GRIZZLY’ FAUX FUR COAT.
SEEN ON ANNA STRUP
WEARING SIZE S IN THE ’GOLDEN MINK’ FAUX FUR COAT.
Absolutely not. We are 100% anti-animal cruelty. Every part of The Fur Magazine supports faux fur, vegan fashion, and sustainable practices.
Yes, we actually have a digital magazine featured under our MAGAZINE section of our website. Within our magazine, we frequently post about upcoming collections as well as other news regarding animals and future events!
We reclaimed the term “fur” to represent a new era of faux fur and ethical fashion. Our mission is to shift the perception of fur from animal cruelty to creative, sustainable alternatives.
Our coats are made with an oversized fit in mind.if you usually wear lighter layers, go with your regular size. If you love pairing your coat with chunky knits, hoodies, or thicker sweaters, sizing up can give you that extra comfort and an even bolder oversized look when styled with slimmer pieces. Overall - our coats are true to size with an oversized look and you do not need to size up or down.
Cheaper faux fur often cuts corners: thintoxic, non recycled fibers that look flat, no lining, and a polyester interior that feels rough and disposable. It’s the fast-fashion version of fur.
At The Fur Magazine, every coat is built with intention. The fibers are carefully recycled and selected for weight, thickness, and natural movement. Reusing what we have on earth, without toxins and all OEKO-TEK - certified. Inside, each coat is finished with a cotton–silk blend lining, smooth against the skin and a mark of true craftsmanship.
The difference is like holding a flimsy throw blanket versus a handmade, heavy blanket filled with warmth and texture. One feels temporary. The other feels timeless. One looks cheap, one looks like it could be expensive real fur, without the guilt.
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